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Banco Sabadell and Meridiano close a death insurance marketing agreement for the next 10 years

  • This agreement will provide the best cover at a competitive price and with a green and comprehensive service adapted to the new needs in the event of death and life services for the insured family.

Banco Sabadell and Meridiano have signed an agreement to market death insurance for the next ten years with the aim of boosting subscription to these products among the Bank’s individual and self-employed customers, and to grow the Bank's market share in Spain.

The financial institution will contribute to the alliance its widespread branch network in Spain, with more than five million customers. In turn, BanSabadell Seguros Generales, an insurance company owned by Banco Sabadell, and Meridiano have agreed on the co-insurance underwriting of this new death insurance, with the best cover at a competitive price and with a green and comprehensive service adapted to the new needs in the event of death and life services for the insured family.

Meridiano, as a specialist company in the field, will make available to the Bank’s customers its implementation and experience of more than 55 years in the death insurance market. It is also part of the ASV Group, an organisation of service companies engaged in medical transportation, insurance and funeral services, with almost 95 years of experience and a strong national presence and international expansion projects successfully completed in Germany, Colombia and the United States. The combination of the scale of a great business group, with an approachable customer service philosophy, translates into the trust of almost 700,000 customers throughout Spain and several million outside its borders.

David Insalaco, Assistant General Manager of Banco Sabadell and Head of Insurance and Savings and Investments, comments: “Meridiano is a great ally because it shares with us the focus on customer service and customer satisfaction. Banco Sabadell is always seeking the best and most competitive product offer for its customers to continue consolidating the company as a main protection insurance supplier. In addition to providing its experience in the death insurance field, Meridiano offers us the advantage of being one of the five biggest funeral groups in the Spanish market. Together with life and health insurance, death insurance complements the protection for the whole family very well.

Bernardino Gómez Aritmendi, General Manager of Sabadell Seguros, points out: “This is the second co-insurance that the company has carried out and our experience tells us that making agreements with the best specialists is the key to success. We always look for the best partner to offer the best solutions to our customers and, with the help of Meridiano, we have created a product of excellent quality and customer service”. Sabadell Seguros also sells home, car, health, business, payment protection, life, savings and pension insurance to all Banco Sabadell customers.

Sonia Latorre, Operations General Manager at Meridiano Seguros, thinks that “Meridiano’s entry to the bancassurance channel culminates a year of growth and great operations for our company. We hope to contribute to Banco Sabadell our experience in the death insurance field of more than half a century". Latorre also highlights that "During 2022, and taking into account the 2022-2025 strategic plan, Meridiano has focused especially on growth, organisational transformation and innovation to continue adapting to the current environment and driving forward the Group’s Sustainability Plan, which impacts society, the environment and any stakeholder group in our environment".

The adaptation of the products to the needs of each customer is one of the keys to the agreement, which also includes the wide range of funeral services offered by Meridiano.


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Banco de Sabadell, S.A. Avenida Óscar Esplá, 37, 03007 Alicante, registered with the Mercantile Register in Alicante, tome 4070, folio 1, page A-156980, Fiscal Identification Number (NIF) A08000143.
Financial institution under the supervision of the Bank of Spain and registered in the Special Administrative Register under number 0081
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